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Judgment criteria needed to run campaigns

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6 articles in this topic

  1. Practice Check What Else to Look At When Choosing an Ad Agency by TikTok Premier BadgeBefore choosing an ad agency by TikTok badge alone, check the work you'll hand over and the assigned team's experience. The September announcement added a Premier tier to the existing Agency Partner level.
  2. Practice Check Ad Usage Permission Before Using ShopMy Content as Spark AdsTo use ShopMy's TikTok content as Spark Ads, check ad usage permission first. The September 30 Spotlights integration helps you find existing creator content, but affiliate sales don't grant advertising rights.
  3. Practice Check the Lead Information to Connect to Ads When Inquiries and Contracts Don't MatchIf inquiries are plentiful but contracts aren't growing, connect each lead's next stage to your ad measurement. Google's Rethink ROI covers the journey from inquiry to sale; set inquiry and contract goals separately.
  4. Practice Fix Your Product Feed First Ahead of Holiday AI Shopping SearchPreparing for holiday AI shopping search? Check your product feed's accuracy before any new ad feature. Names, options and stock must match the landing page, which is also the basis of Google's Rethink Retail.
  5. Practice Check What Sets AI Max Experiments Apart from the Performance PlannerIf AI Max is on and you want to measure its effect, separate the two tools. Experiments compare actual results; the planner shows forecasts. Set your goal and period first so a forecast isn't read as a promise.
  6. Practice Prepare to Measure Holiday Ad Results with a Conversion Lift Study Instead of Last ClickIf you read holiday ad results by last click alone, see what a conversion lift study shows differently: structure, metrics, timing and data conditions from Meta's August 2026 guide. Example figures are hypothetical.

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