Check Ad Usage Permission Before Using ShopMy Content as Spark Ads
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Key Takeaway
If you want to use ShopMy's TikTok content as paid ads, check ad usage permission first. The September 30 Spotlights integration links creator content to Spark Ads, but affiliate sales alone don't grant ad rights.
What does the new integration connect?
TikTok describes ShopMy as the first affiliate platform to integrate the Content Suite API. You can find existing affiliate content in ShopMy's Spotlights and review it as Spark Ads candidates. It can serve as a reference when you check whether there is existing content you can use before making a new video.
If a video performs well, can you just use it as an ad?
Finding content and getting permission to use it in ads are different steps. Compare the creator's permission status with the posts you plan to use in ads. Organic reactions and affiliate sales records are only signals for choosing candidates and do not guarantee the performance of paid ads.
Can our brand use the same route?
The announcement says Spotlights is available to ShopMy brand partners. For general API access, you need to ask your TikTok contact about the conditions separately. Also check separately whether the same feature appears in accounts in Korea and what scope of use your existing contracts allow.
Source: TikTok and ShopMy integration announcement. Date checked: 2026-10-10.
Frequently Asked Questions
Is this feature open to every TikTok account?
No. The guidance is aimed at ShopMy brand partners, and API access conditions must be checked separately.
If there is an affiliate link, is there also ad permission?
No. Affiliate sales and ad usage permission are separate things to verify.
Will an existing video's performance hold up as an ad?
You can use it as a reference when choosing candidates, but it does not guarantee ad performance.
Sources & Verification Date
- TikTok and ShopMy integration announcement · Verified
All materials have been verified from official announcements and may have changed since verification.