Check TikTok Ad Brand Safety Settings Before, During and After Delivery

What can you set before delivery?

The post introduces five pre-delivery controls. Menu names and availability can differ by account, so start by checking which items you actually see in Ads Manager.

The table summarizes TikTok's official blog post; the date checked is 2026-10-11.

What do you manage during the campaign?

For in-campaign tools, the post introduces comment management. It says you can filter or hide comments, gauge the mood of reactions, surface opinions, or turn comments off entirely. It also explains that the video exclusion list and the profile feed exclusion list keep applying to campaigns in progress.

The post does not say whether all of these tools are open for every ad type. Open the menus yourself for each ad type to check.

What do you measure after the campaign?

Post-campaign measurement from three partners, DoubleVerify, IAS and Zefr, is introduced. Availability for each partner varies by market, objective and solution. The measurement items listed are safety and suitability, the effect of category exclusion and vertical sensitivity, misinformation-related classification and estimated carbon emissions.

• Brand safety and suitability measurement covers metrics such as the share of impressions placed next to content that meets industry standards.
• Viewability measurement shows, in the partner's report, whether the ad had a chance to be seen.
• Attention measurement is provided by DoubleVerify and tells you how much viewers responded to the ad.

The post gives no measured values or size of improvement. Judge what figures appear in the report after you receive one from your account.

What is new in this update?

What the official post counts as the update is a wider reach of post-campaign measurement. It covers brand consideration, Search, the revamped Smart+ campaign creation, Product GMV Max in the US and TikTok Lite. TopView is said to be limited to eligible accounts, and Product GMV Max is being expanded to more regions.

The post does not distinguish whether the pre-delivery and in-campaign controls are new this time. Read launch timing only from the items that have a date, as in the table above.

What is missing from the announcement?

• Cost and minimum ad spend.
• The specific availability date of this update.
• The regions being expanded and partner availability by market.
• Definitions and benchmark values for the viewability and attention metrics.
• Whether each item is open to accounts in Korea.

Do not fill in what the announcement leaves out; if needed, ask your contact in writing. The post's own text gives a publication date of 2026-08-28 while the page metadata says 2026-09-21, so cite it together with the date checked.

What should you check first in your account?

First open Ads Manager and see whether the Inventory Filter levels and the exclusion list menus appear. Then decide your in-campaign comment management settings, and ask your contact whether you can request post-campaign measurement. When you get values, record them along with the campaign name, period and setting levels.

Source: TikTok brand safety and suitability update (official blog post). Date checked: 2026-10-11.