Check the Lead Information to Connect to Ads When Inquiries and Contracts Don't Match
This page contains Coupang Partners affiliate links; the operator may earn a commission.
Key Takeaway
If inquiries keep coming but contracts don't grow, connect each lead's next stage to your ad measurement. Google's Rethink ROI covers the journey from inquiry to sale. Set inquiry and contract goals separately.
Which lead stages are worth separating?
Define stages your business can tell apart, such as contact details received, ready for consultation and deal closed. Also check whether a repeat inquiry from the same person is counted as a new customer. Only then can the numbers be compared with each other.
Why connect offline results?
The announcement emphasizes connecting offline conversions through Data Manager and lead journey information. If results decided by phone or in a store after an online form are missing, it is hard to judge which inquiries your ads found. Before using any data for the connection, first review whether the company can lawfully use it.
Should you just turn on the new bidding features?
If the definition and recording of conversions don't line up, the signals fed to automated bidding get shaky too. First align how your staff record consultation status with the standard you pass to ads. Connecting a tool and having data come in accurately are separate things.
Source: Google Rethink ROI 2026. Date checked: 2026-10-10.
Frequently Asked Questions
Is one inquiry the same as one sale?
No. Record separate stages such as inquiry, consultation and contract.
Are offline conversions supported?
Google's announcement covers connecting through Data Manager. Check your account and data conditions.
Do I have to send all customer information?
First review the scope needed for measurement and the conditions under which you can lawfully use the data.
Sources & Verification Date
- Google Rethink ROI 2026 · Verified
All materials have been verified from official announcements and may have changed since verification.