The latest on AI marketing tools and advertising platforms
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Recent Articles
- Practice
Check What Else to Look At When Choosing an Ad Agency by TikTok Premier BadgeBefore choosing an ad agency by TikTok badge alone, check the work you'll hand over and the assigned team's experience. The September announcement added a Premier tier to the existing Agency Partner level.
- Practice
Check Ad Usage Permission Before Using ShopMy Content as Spark AdsTo use ShopMy's TikTok content as Spark Ads, check ad usage permission first. The September 30 Spotlights integration helps you find existing creator content, but affiliate sales don't grant advertising rights.
- Practice
Check the Lead Information to Connect to Ads When Inquiries and Contracts Don't MatchIf inquiries are plentiful but contracts aren't growing, connect each lead's next stage to your ad measurement. Google's Rethink ROI covers the journey from inquiry to sale; set inquiry and contract goals separately.
- Practice
Fix Your Product Feed First Ahead of Holiday AI Shopping SearchPreparing for holiday AI shopping search? Check your product feed's accuracy before any new ad feature. Names, options and stock must match the landing page, which is also the basis of Google's Rethink Retail.
- Practice
Check What Sets AI Max Experiments Apart from the Performance PlannerIf AI Max is on and you want to measure its effect, separate the two tools. Experiments compare actual results; the planner shows forecasts. Set your goal and period first so a forecast isn't read as a promise.
- Platform News
Check the Settings on Search Ads That Were Upgraded from DSA to AI MaxIf you ran Dynamic Search Ads, check the AI Max upgrade notice and the features actually turned on. Google announced automatic upgrades from September 2026, and default features differ by previous setup.
- AI Tools
Prepare Your Reference Materials First for Gemini Omni Video AdsA checklist of reference materials to prepare before making a video ad with Gemini Omni. Google's September Creative Drop covers URL, brief, photo and video references, scene-by-scene storyboard edits and video ratios.
- Platform News
Check What Advertisers Should Review as Google Ads Pulls Website Promotions Automatically from October 12Reports say Google Ads automated promotions will be on by default for some accounts from October 12. Based on the official Help pages: who is covered, how to turn it off and what to check afterward.
- AI Tools
Check How Ad Video Production Changes After Dreamina Seedance 2.5 Comes to TikTok SymphonyTikTok said on August 3, 2026 it is integrating Dreamina Seedance 2.5 into Symphony: 30-second videos, 50 references and timestamped direction, for some advertisers. Safeguards and gaps in the announcement are covered.
- Platform News
Review the Changes Advertisers Should Check in Microsoft Advertising's September 2026 UpdateIf your Microsoft Advertising account has developer integrations, check the SOAP API shutdown schedule first. The September 30, 2026 update also covers HubSpot, LinkedIn company lists and optimization experiments.
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