Google expands AI Mode ads: markets and follow-up queries
Key Takeaway
On October 28, 2026, Google announced an expansion of ads in AI Mode across ten markets and separately described a US launch of ads in follow-up queries.
The ten markets in the announcement
Google says it is scaling AI Mode ads in Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. The announcement describes an expansion in progress; it does not establish the actual start date of every format or completion in each market.
The same announcement says Google plans to expand to additional locales, including Brazil, Mexico and the United Kingdom, in the fourth quarter of 2026. Those plans are separate from the ten markets named in the ongoing expansion.
What is known about follow-up-query ads
AI Mode is a search experience that can handle follow-up questions in a conversation. Google says it is launching multiturn ads in the US to allow ads in follow-up queries. The announcement does not give a specific start date or establish a rollout outside the US.
The announcement alone also does not establish whether AI Mode ads are available in Korea or whether a particular advertiser account can use a given format. Check the latest account guidance and regional availability before making an operational decision.
How ads are distinguished
Google Ads Help says ads in AI Overviews and AI Mode are labeled Sponsored and visually distinguished from organic content. It says ads may appear within or alongside responses when a search or conversation has commercial relevance, and that the visual presentation may change.
An explanation of where ads may appear does not guarantee an impression or a result for a particular advertiser. This article reflects Google's announcement and help page checked on November 3, 2026. Recheck official guidance for later changes in market availability and formats.
Frequently Asked Questions
Are all ad formats already live in all ten markets?
Google says it is scaling ads in those markets. The announcement does not establish each market's actual start date or completion of the rollout.
Have follow-up-query ads launched worldwide?
The October 28 announcement says Google is launching multiturn ads in the US. It does not establish launches in other countries.
Are ads distinguished from organic content?
Google Ads Help says ads in AI Overviews and AI Mode are labeled Sponsored and visually distinguished from organic content.
Sources & Verification Date
- Google: Ads in AI Mode expand to new markets · Verified
- Google Ads Help: Ads in AI-powered experiences · Verified
All materials have been verified from official announcements and may have changed since verification.