Check What Advertisers Should Review as Google Ads Pulls Website Promotions Automatically from October 12

What does automated promotions do?

Google's Help page describes it as an AI-based feature that finds and verifies current offers on a website and other sources, then shows them in ads. For example, if your site says "20% off black sweaters," it can turn that into a promotion asset and show the discount information with your search result.

Advertisers do not have to type the wording themselves, but the key point is that the offer shown in the ad comes from information written on your site.

Which campaigns are covered?

The conditions in the Help page are as follows.

The Help page on account-level automated assets also confirms the same two campaign types and the location asset condition. Campaigns without location assets do not get automated promotions. Based on Google's official Help pages; date checked 2026-10-09.

What does October 12 mean?

On October 5, 2026, Search Engine Roundtable described a notice email Google sent to some advertisers. The email was reported to say that from October 12, Google will automatically identify high-quality promotions on your website and apply them to campaigns, turned on by default without a separate opt-in. This date comes from the reported email; the Help pages above do not state a date.

There were reports that the feature itself began appearing in some accounts in September, but no separate Google blog post has been confirmed. So it is safer to read the notices in your account together with the Help pages.

How long are offers shown?

According to the Help page, a single automated promotion can serve for less than 24 hours. If Google's systems confirm that the offer is still visible on the site, it can be turned on again. Google said it expects this to change once it can extract start and end dates.

So the biggest thing to watch for is an expired coupon that is still left on your site. The Help page advises keeping the promotion information on your site up to date, or uploading promotions manually if you want precise control.

Where do you go to turn it on or off?

You can change both turning it on and turning it off through the path in the Help page.

1. Go to Assets in the Campaigns menu.
2. In the More (three-dot) icon, choose Account-level automated assets.
3. From the three-dot icon again, open Advanced settings.
4. Switch automated promotions to On or Off.

A window asking you to choose a reason may appear when you turn it off. It matters that this is an account-level setting. It was reported that the notice email does not mention a way to turn it off at the campaign level.

What should you check after it applies?

• Check that the offer wording currently shown on your landing page is still valid.
• In the Assets view, filter the asset type to Promotion to see the automatically generated items. The Added by column shows "Google AI," and hovering shows the source information.
• There are reports that assets with no impressions may not appear in the list, so check again every few days.
• For performance, split the report by click type to see promotion interactions. The Help page says that even if promotion clicks are few, overall impressions and conversions may improve, so look at them together.
• If you are in an industry where you must control offer wording yourself, register a manual promotion or turn the setting off.

What does the source not answer?

The specific criteria for what counts as a high-quality promotion, the countries and languages covered and whether Korean accounts get the same timing are not in the materials checked. This article does not cover those points.

The setting path and scope can change, so check the Google Ads Help Center and your account notices again. The date checked is 2026-10-09.