Check the Settings on Search Ads That Were Upgraded from DSA to AI Max
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Key Takeaway
If you ran Dynamic Search Ads (DSA), start with the AI Max upgrade notice and the features actually turned on. Google announced automatic upgrades from September 2026. Check how old URL limits carried over.
Which existing features are being upgraded?
The official announcement covers DSA, automatically created assets (ACA), and the campaign-level broad match setting. Each of the three carries over a different set of features. A campaign that includes DSA and a campaign that used only ACA should not be treated as the same upgrade.
| Previous setting | Features turned on by default, per the announcement |
|---|---|
| DSA | Search term matching, text customization and final URL expansion |
| ACA | Search term matching and text customization |
| Campaign-level broad match | Search term matching |
Based on Google's 2026 upgrade announcement; date checked 2026-10-10.
Where should you start with URL and brand restrictions?
The DSA upgrade notice says existing URL controls are preserved. Open your account's change history and the new ad group settings together to confirm the pages you allowed are unchanged. Also review separately whether your brand and location controls and text guidelines still fit your business today.
Is the upgrade notice enough to finish your check?
No. The announced schedule and the status of your own account are different things. Record the account notice, the features actually turned on and the pages they are linked to, then set the period over which you will compare performance. If you also change creative and budget heavily at the same time as the upgrade, it becomes hard to tell which change affected the results.
Source: Google announcement of the DSA upgrade to AI Max. Date checked: 2026-10-10.
Frequently Asked Questions
Did every account finish the upgrade on the same day?
The official schedule alone cannot tell you the status of an individual account. Check your account notices and the actual settings.
Do existing URL restrictions go away?
The DSA upgrade announcement says existing URL controls are preserved. Compare the values that were applied in your account to make sure they are correct.
Are all three features always turned on?
No. The features turned on by default depend on the settings you used before.
Sources & Verification Date
All materials have been verified from official announcements and may have changed since verification.