Check the Google Ads AI Brief Language Expansion and New AI Max Reporting
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Key Takeaway
On September 23, 2026, Google expanded the private beta of AI Brief, which guides AI Max, to seven languages and previewed AI Max reporting that shows the path of a search ad on one screen. Korean is not on this list.
What does the announcement say at a glance?
| Item | What the official blog says |
|---|---|
| AI Brief | A feature where advertisers describe their business, customers and key messages in their own words to guide AI Max |
| Expanded languages | Dutch, French, German, Italian, Japanese, Portuguese, Spanish |
| Availability stage | Private beta |
| New reporting | See the search terms that triggered ads, the creative users saw and the landing pages they visited as one flow |
| Timing | More details and availability to be announced later this year |
The date checked is 2026-10-08.
What is AI Brief for?
It was introduced as a way for advertisers to write down information that AI Max can refer to when it decides ad wording and where ads appear. Think of it as a business description, not a setting that guarantees ad results. The announcement does not explain which sentences are reflected or how.
What will the new reporting show?
According to Google, it shows in one view which search terms triggered the ad, which creative the user saw and which page of the site they landed on. The goal is to help advertisers judge the value AI Max adds to a campaign. The announcement does not give the feature name, the metrics included or whether it applies beyond Search campaigns.
What should Korean-language accounts prepare now?
Because it is a private beta, most accounts may not be able to turn it on themselves. Korean missing from the list does not mean it is unsupported or will be added soon; the announcement says nothing at all about Korean. For now, run AI Max based on your creative, final URLs and keyword setup, and decide whether to adopt new settings from the notices once they open.
There are two things you can do in advance.
- Work out how to view search terms, creative and landing pages separately in your current reports.
- Write down your business description, main customer groups, the messages you must convey and the expressions to avoid, so you can use them right away whatever input method opens up.
Avoid changing budgets or goals on an assumed adoption date.
How should you judge AI Max results?
Even if the new reporting arrives, which search terms performed and whether AI Max deserves the credit are different questions. To compare, you need to view results side by side over a period under the same conditions as your existing setup, and even then you cannot draw a firm conclusion. Mixing brand and generic keywords changes the interpretation, so view them separately.
Where should you check?
The Google Ads Help Center, the Google Ads & Commerce Blog and your Google sales representative are the reference points. Supported languages and timing can change, so check your account notices regularly.
Frequently Asked Questions
Is Korean included in AI Brief?
The languages in this announcement are Dutch, French, German, Italian, Japanese, Portuguese and Spanish. Korean is not on the list.
Can anyone use AI Brief?
The announcement says it is a private beta. It does not state eligibility or how to apply, so check with your Google representative or in your account notices.
Are the new reporting features already available?
Google said it would share more details and timing later this year. The announcement gives no exact release date.
Sources & Verification Date
- AI Brief language expansion and AI Max reporting features (Google Ads & Commerce Blog, 2026-09-23) · Verified
All materials have been verified from official announcements and may have changed since verification.